Technology that leads through innovation

Leading through Innovation: ENDURANCE LITE CONCEPT (ELC)

For a long time, STW (stiffness-to-weight) was deemed the absolute requirement for the development of new frames. We at BULLS know that this alone is not enough. Since 2010 we have been developing frames according to the ENDURANCE LITE CONCEPT (ELC). Comfort and ease are at the main focus here without losing sight of best conversion of pedaling force. Stiffness is indispensable in drive-relevant areas, but it has turned out to be hardly sensible to make the whole frame very stiff.

Too much stiffness in the wrong place leads to an insecure riding experience. The resulting lack of comfort also has an exhausting effect and thus negatively influence in the rider's stamina.

Breakthroughs in bicycle science
What begins as a breakthrough becomes the standard for every bicycle on the road



Copperhead 2015: A Story of Success

Leading through Innovation: ENDURANCE LITE CONCEPT (ELC)

Feeling the terrain, really pushing it or relaxing in a sporty way – the BULLS Copperhead is the perfect companion. Without frills and yet always at the latest technological and development standard, fans and press are impressed, every year yet again. The Cross Country all-rounder has taken many test wins in its price class and it impresses with its great performance and equipment.

Research and Development Team

Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.
The story of success of Bulls started in 2007 when the first team Bulls: bicycle professionals Karl Platt and Stefan Sahm, drew enormous attention from the cycling world thanks to their consecutive successes in long-distance competitions: winning the legendary Cape Epic, Transalp and Trans Germany in their very first year.

The Potential of Modern Wheel Sizes

Less rolling resistance, more traction and improved riding stability are just some of the persuasive arguments for the larger outer diameters of modern wheel sizes. Spots of unevenness and obstacles are more easily overtaken with less loss of speed thanks to a flatter rolling angle; this is accurate to say on all 29-inch wheels. That brings enhanced long-term performance for professionals as well as amateurs – for 29 and 27.5-inch wheels it means the unification of speed and safety.